Adobe MAX unveils a dynamic digital future

Adobe MAX is back – and although the pandemic put a temporary hold on in-person gatherings, the resurgence of the live event for 2022, which kicked off in Los Angeles, made clear that the creative spark driving our company forward has only grown brighter over the past three years.

Welcome back to Adobe MAX

In his welcome remarks to 1000s of in-person attendees and hundreds of thousands more joining virtually from across the globe, President and CEO Shantanu Narayen laid out Adobe’s philosophy over the last 40 years:

“From inventing desktop publishing, to revolutionizing imaging and design, to pioneering electronic documents, to advancing animation, gaming and video — and now, to leading in 3D, immersive digital marketing and commerce, we are focused on empowering everyone, everywhere, to imagine, create and bring any digital experience to life,” he said.

It’s a philosophy we’ll continue to build on as we celebrate our 40 th anniversary in December 2022, and a key theme in our opening session this year, the 20 th for Adobe MAX: Through a relentless emphasis on groundbreaking innovation, we are continuing to raise the bar on creative possibility.

Empowering human ingenuity

As our teams equip creators with an onslaught of new features in our creative apps, we continue to play a leadership role by ensuring our latest digital tools are advancing the larger social good. We announced how Adobe Express, our easy-to-use platform for creating social media, flyers, templates, logos and more, is now offered free of charge to over 10 million global nonprofit organizations.

“We’re building the future of collaborative creativity on an even larger scale” because creativity is now a team sport, said Shantanu. In addition, he noted how Adobe is finding novel approaches to “amplifying the power of human ingenuity” through Adobe Sensei (our AI and machine learning framework) to “free people from mundane tasks and deliver absolutely new superpowers.”

Read about the latest AI-powered featuresin Adobe Creative Cloud, Adobe Express, Photoshop and all the apps.

We are also at the forefront of efforts to enable attribution for digital media creators, while increasing trust and transparency online. “We’re extremely serious about our responsibility to make sure our technology is making a positive impact,” Shantanu said. “Through the Content Authenticity Initiative, Adobe is partnering with over 800 organizations globally to combat misinformation as well as to provide attribution and provenance for creators.”

Shantanu Narayen, Adobe CEO, on stage at Adobe MAX 2022

Content fuels the global economy

Following Shantanu on stage was David Wadhwani, president of our Digital Media business, which develops our Creative Cloud apps and solutions as well as Adobe Express. David echoed Shantanu’s appreciation for everyone attending Adobe MAX and for all creatives around the world.

“We’re in awe of the people we work to serve – you,” he said. Together, he continued, Adobe and our creative partners can make a critical difference in countless people’s lives.

“We’re living at a time when content, creativity and design have never been more valued; when content is fueling the global economy; when digital content consumption is exploding; and when virtually every business needs a digital presence.” The bottom line: Both opportunities and challenges abound for creators and there’s never been a better time to meet this moment.

One way Adobe envisions doing this, David said, is by bolstering the “superpowers” Shantanu mentioned earlier. “Our goal has always been to give you the ability to accomplish anything in your mind’s eye with the most powerful creative products in the world,” David said. With the latest advances in generative technologies, Adobe is upping its game.

Imagine being able to ask Adobe Sensei in Photoshop to add an object to a scene simply by describing what you want or instructing Sensei in Lightroom “to transform night into day, alter a sunny photograph into a beautiful sunset, move shadows or change the weather,” David said. “It’s like magic.”

Creating fast & easily while in control

David’s comments also reinforced the company’s commitment to giving creators more options to complete projects quickly. In the face of increasing work demands, Adobe “is giving you more explicit control over when you want the power and precision of our desktop applications and when you want more speed and ease,” he said. “Nowhere is this more obvious than when you try Adobe Express.”

Adobe Express is a great way for anyone to quickly make a poster, flyer, social media post, and more.

Included with a Creative Cloud membership, Adobe Express was built from the ground up to enable users to create content that stands out without requiring a huge investment of time. Express gives creators increased flexibility to do more while accelerating the pace of their productivity.

Creativity is a team sport

Expanding on one of Shantanu’s earlier themes, David described how we’re doubling down on collaboration.

“Creativity is increasingly a team sport whether you’re collaborating with other creators or asking for feedback from stakeholders,” he said, which is why next-generation tools like “Share for Review” – being rolled out across video, design and imaging – are reshaping the landscape of creative workflow. “It’s a huge time saver,” David enthused.

The latter half of our opening Adobe MAX keynote brought Scott Belsky, chief product officer and executive vice president of Creative Cloud, on stage with members of his team, who fleshed out David’s and Shantanu’s remarks by showing Adobe’s latest product innovations in action.

The presentations thrilled the crowd, which burst into applause as the team demonstrated a host of game-changing new features. Some notable demos included the new Intertwine feature in Adobe Illustrator, which makes it easy to wrap an illustration in and out of text or another illustration. And Adobe Substance 3D Modeler, which helps you create a model by using a virtual reality headset, gives you the tactile sensation of creating with your hands.

Many of the features are the direct result of input from Adobe’s global community of users.

“Thank you for continuing to inspire our over 27,000 employees around the world to create products and experiences that change the world for digital experiences. We’re humbled to partner with you to push the art and science of creativity forward.”

— Shantanu Narayen, Adobe CEO

Want more details about this year’s Adobe MAX?

Watch the opening Adobe MAX keynote here.
Sign up for free virtual Adobe MAX sessions, including demos of new product features.
Read all the news from Adobe MAX.

Adobe MAX: Create and edit videos like a pro

Standing out in today’s competitive job marketplace isn’t easy, and one way to stay ahead of the curve is by learning video editing and design skills — or sharpening the skills you’ve already got. Editors, motion graphics designers, post-production professionals, animators, and other creative pros who want to learn how to work with video or increase their proficiency will benefit from the Video track at Adobe MAX.

From shooting and editing videos to designing for motion, the speakers and sessions in this track will teach you how to capture, edit, and finesse your clips with the video tools available in Creative Cloud.

Develop the skills and perspective you need to put your creativity in motion, and meet others who are looking to do the same. Learn how to edit your first video, transform static graphics into motion, create an animated explainer video, and apply visual effects to a marketing video. You’ll even learn how to work together and collaborate more effectively with clients and colleagues with new cloud-enabled technologies such as Frame.io.

If you’re interested in or specialize in the following, this track is for you:

Video production
Post-production
Social media content creation
Creative direction
Video editing

5 must-see sessions and LABs from this track:

Introduction to After Effects for Designers with Luisa Winters (L6617)

If you use layers, blending modes, masks, and the Pen tool in Photoshop or Illustrator, you can create in After Effects. In this LAB, you’ll learn how creating motion graphics is an extension of what you already know. Up-level your skillset and turn your designs into compelling animations for social media and websites.

Join Luisa Winters, Adobe Certified Instructor in Illustrator, Photoshop and After Effects, and learn the basics of transferring your design skills into motion design skills.

In this 90-minute LAB, you’ll learn:

Motion graphics terms and what they mean
How to create a simple motion graphic that started in Photoshop or Illustrator
Ways to export your finished animations

Making it in Motion Design: A Guide to Getting Hired with Hayley Akins (S606)

Adding motion design to your skillset can be a valuable asset for your career, but when it comes to getting hired as a motion designer honing your skills is only one side of the story. In this session, motion designer and founder of Motion Hatch Hayley Akins explains everything you need to know about how to stand out as a motion designer and promote your work so you can get hired.

In this 30-minute session you’ll learn to:

Make your motion design portfolio stand out from the crowd and avoid common pitfalls
Build long-lasting relationships and professional networks as a motion designer
Promote yourself effectively as a motion designer

Premiere Pro for Social Media with Hallease Narvaez (S6612)

Social media has become a part of life for nearly four billion people. Join digital storyteller and former Adobe Video Resident Hallease to learn how to squeeze as much content as you can out of everything you capture by utilizing different features in Adobe Premiere Pro. You’ll follow along as she takes a longer form piece of content and breaks it into stand-alone snippets for social. Hallease will cover tools like Auto Reframe and Remix for quick exports and music edits, teach you how to create captions for ‘sound off’ videos, and share her tips to make everything pop using pre-built graphics in the Essential Graphics Panel.

In this 60-minute session, you’ll learn to use Premiere Pro to:

Maximize your content across social platforms
Auto reframe sequences for different dimensions
Easily remix music to any length
Build closed captions
Create unique graphics quickly using Motion Graphics templates

Editing Videos for Social Media Faster Using Premiere Pro with Valentina Vee (S6604 & S600)

Join director Valentina Vee as she shares her best tips for making edits in Premiere Pro faster so you can get more views on your content, no matter which social media platform you’re using. Streamline your Premiere Pro workflows and never be lost in your edits again.

In these sessions, you’ll gain insights into:

How to organize your projects using the Productions feature
The best shortcuts to cut down your editing time
Automated processes like auto-reframe, auto-color, and auto-ducking
How to remix music to your desired length
How to use and customize motion graphics templates across your content

After Effects for Social Media with Ian Robinson (S6601)

Join Ian Robinson as he shows you how to use After Effects to transform your static design projects into social media posts for TikTok, Instagram, and Facebook. Use Photoshop & Illustrator files for animation and speed up your workflow with reusable, editable graphics. Create your own style with custom text animations, colors, and more!

In this 60-minute session we’ll cover the following:

Importing layered Photoshop & Illustrator files for animation
Making more eye-catching and engaging posts with motion
Creating templates to stay organized and work faster
Be more collaborative with Frame.io for Creative Cloud

Already excited for everything you’ll have the chance to explore? So are we. Register for Adobe MAX 2022 (October 18-20) to unlock new ideas and grow your creativity and digital skills.

Adobe MAX 2021: праздник творчества для всех с новым поколением Creative Cloud

Adobe открыла Adobe MAX 2021, крупнейшую креативную конференцию в мире. Компания представила инновации во флагманских приложениях Creative Cloud и новые возможности совместной работы для творческой самореализации миллионов человек по всей планете: от студентов и любителей творчества в социальных сетях до профессиональных креаторов.

На Adobe MAX 2021 компания запустила крупные обновления флагманских приложений Creative Cloud на базе Adobe Sensei, ускорила процессы создания видео с интеграцией Frame.io и расширила возможности работы с 3D- и иммерсивным авторским контентом. Кроме того, Adobe анонсировала новые инструменты взаимодействия в командах, доступные с запуском Creative Cloud Canvas, Creative Cloud Spaces и бета-версий веб-интерфейсов Photoshop и Illustrator.

В рамках своей программы Content Authenticity Initiative компания Adobe выпустила функцию Content Credentials для Photoshop, доступную в формате добровольного знакомства. Она отображает данные о создателе и истории изменений цифрового контента, чтобы авторство всегда можно было установить. Content Credentials будет подключаться и к NFT-маркетплейсам. Также компания представила систему подписок на Behance, которая поможет креаторам монетизировать работы

Запуск творческих инноваций

Adobe двигается по пути непрерывных инноваций и определяет будущее креативной отрасли, запуская обновления флагманских приложений Creative Cloud на базе интеллектуальной технологии Adobe Sensei. Вот главные новинки, представленные на конференции Adobe MAX 2021:

Photoshop: три интеллектуальных нейрофильтра в версии для ПК и поддержка файлов Camera Raw в версии для iPad.
Lightroom/Lightroom Classic: более мощная и точная технология создания маски на базе машинного обучения, рекомендации пресетов и инструмент Community Remixing.
Premiere Pro: улучшенные технологии Speech-to-Text и работающая на базе Sensei функция Remix.
After Effects: ускорение предварительного просмотра и рендеринга с поддержкой многокадрового режима, бета-версия инструментов Scene Edit Detection на базе Sensei.
Illustrator: улучшенные 3D-эффекты и доступ к 3D-материалам Substance в версии для ПК, предварительная версия инструмента Vectorize на базе Sensei в Illustrator для iPad.
Character Animator: благодаря Adobe Sensei креаторы получили возможность создавать анимацию персонажей своими собственными движениями и жестами, используя технологию Body Tracker.
Substance 3D: более глубокая интеграция 3D-контента, эффектов и возможностей в Illustrator, XD и Stock. В коллекции Substance 3D появилось новое приложение Modeler (на закрытом бета-тестировании), в котором отразилась ключевая роль трёхмерных и иммерсивных технологий в творческом процессе будущего.
Fresco: добавляйте движение, превращая любой слой рисования в слой анимации, рисуйте по новым направляющим и сеткам перспективы, используйте неразрушающие корректирующие слои для подбора и улучшения цветов.

На конференции MAX компания Adobe представила будущее творчества в мире онлайн. Эта среда помогает креативным командам совместно работать в режиме реального времени с привлечением разных платформ и участников проекта — на любых устройствах и в любом месте.

Кроме того, с помощью принципиально нового плагина Workfront для Photoshop креаторы могут учитывать контекст при совместной работе. На экране обновлений Workfront, встроенном в Photoshop, члены команды могут отслеживать задачи и проблемы, а также добавлять и просматривать комментарии к проекту.

Праздник творчества для всех

На Adobe MAX выступит целая плеяда разносторонних и выдающихся творческих личностей и предпринимателей, в том числе Хосе Андрес, Риз Ахмед, Зази Битц, Брайан Крэнстон и Аарон Пол, Генри Голдинг, Кейси Найстет, Тильда Суинтон, Янг Таг, Хлоя Чжао и группа Imagine Dragons. Комик и продюсер Кенан Томпсон, лауреат премии «Эмми», проведёт в этом году презентацию MAX Sneaks, на которой можно будет заглянуть за кулисы и увидеть процесс создания инновационных экспериментальных технологий в Adobe Labs. Конференция MAX — это более 400 информативных сессий и семинаров, 29 часов контента, призванного вдохновлять и обучать.

При подготовке материала использовались источники:
https://blog.adobe.com/en/publish/2022/10/19/adobe-max-unveils-dynamic-digital-future
https://blog.adobe.com/en/publish/2022/09/22/adobe-max-create-edit-videos-like-a-pro
https://megaobzor.com/Adobe-MAX-2021-prazdnik-tvorchestva-dlja-vseh-s-novim-pokoleniem-Creative-Cloud.html

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